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3 Instagram Profile Types: Which Is Right for You?

The world of Instagram isn’t always easy to understand. Between Reels, Stories, and spotting fake followers, how do you know you’re on the right track? One of the key parts of your Instagram success as an influencer or business depends on your Instagram profile type.

There are 3 different Instagram profile types, and some of these are new. If you’ve never ventured beyond a personal Instagram account, you might (understandably) be confused about which type is best for your needs.

Each Instagram profile type comes with unique features, analytics and benefits. However, the wrong selection could be holding your account back. In this guide, we’ll determine which Instagram profile type is right for your needs.

Personal Account

A personal account is what everyone gets by default when creating a new Instagram profile. This is exactly what the name implies, something that’s used for personal use only.

A personal account is the simplest of the Instagram profile types. It’s used to connect you with your favorite accounts, friends, and family. You can share photos to your feed, create Reels or Stories, and so on.

However, you’ll also miss out on some of the more powerful features Instagram offers like insights, analytics, and so on. If you’re running a business page or you want to build your online brand, this isn’t for you.

Pros of a personal account:

  • Set it to public or private
  • Basic features for posting on your Feed, Stories, IGTV, and Reels
  • Link to multiple Facebook pages
  • Simple to create

Cons of a personal account:

  • No access to insights or analytics
  • Cannot be monetized
  • No contact details (website, phone, etc)
  • Limited account features

Who is this account type for?

As the name implies, this type of account is for those who have no Instagram strategy. They’re casual social media users, and they’re not concerned with becoming an influencer, working with brands, or connecting with other professionals.

Creator Account

The creator account is the newest Instagram profile type. This account is designed specifically for microinfluencers and larger influencers, and it has a lot of new features.

You can think of this profile type as a step up from a personal account. You still lack some of the features of a business account, but you also have more tools to manage branded content and influencer partnerships.

Pros of a creator account:

  • Post on your Feed, Stories, IGTV, and Reels
  • Creator-specific insights and analytics
  • Learn more about your audience interests and demographics
  • Flexible profile display to include more contact details
  • Connect with a Facebook page to promote your content
  • Choose a creator category
  • Create paid promotions
  • Add links to your Instagram Stories (if you have over 10k followers)
  • Creator Studio on desktop for scheduling posts
  • Branded content tools

Cons of a creator account:

  • Can’t set this profile to private
  • Can only link a single Facebook page

Who is a creator account for?

Creator accounts are designed with influencers in mind. If you’re a content creator, public figure, blogger, or celebrity, this is the best account type for you. It’s a helpful way to increase your following and learn more about your audience.

This is also true if you plan to work with brands. The brand-partnership features ensure you seamlessly work with brands no matter how many followers you have.

Business Account

The last type of Instagram profile type is the business account. These are similar to creator accounts, but there are still a few key differences. This option offers the most flexibility and options when it comes to business tools, brand management, and marketing.

If you’re running a business, you need a business account on Instagram. It looks professional and trustworthy, and it’s the best way to access the top tools you need to grow your brand awareness.

Pros of a business account:

  • Post on your Feed, Stories, IGTV, and Reels
  • Access business-specific insights and analytics
  • Run ads
  • Display your business contact information
  • Choose a category for your business
  • Instagram shopping to tag products in your posts
  • Set up quick replies for responding to messages
  • Video chat within messages
  • Manage branded promotions
  • Can request verification
  • Add links to Stories (over 10k followers)
  • Creator Studio on desktop
  • Branded content tools

Cons of a business account:

  • Must be public
  • You must link to a Facebook page
  • Can only be linked to a single Facebook page

Who is a business account best for?

This type of account is designed specifically for businesses. With over 73% of businesses using Instagram in 2020, it’s easy to see why these tools are so useful. If you own a business beyond simply creating content, you’ll want access to these features.

Are You Ready to Make the Switch?

If you’re still using a personal Instagram profile, it might be time to make the switch. If you’re currently running a business or trying to connect with brands, it’s time to upgrade to a creator or business account.

To do this, go to your Instagram settings. Select “account” to find the option to switch between a creator or business account. From here, you’ll have access to the tools and resources you need to bring your business to the next level.

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