Instagram is one of the best platforms for boosting your brand, but it’s not always that clear the best ways to use it. While you might have tried new features like Instagram Reels or Guides, how can you take your Instagram account to the next level?
In this guide, we’ll share the 5 Instagram hacks you can use to boost your account. You’ll wish you discovered these sooner! Not only will you work faster, but you’ll also work so much smarter. Efficiency is everything when you’re creating online content, so let’s get down to the nitty gritty.
1. Use Your Name to Appear in Search Results
In many ways, Instagram functions like any other search engine. Like SEO, you can use keywords to improve your likelihood of appearing in popular searches. However, you have to understand Instagram’s search feature to take full advantage of this.
The secret lies in your Instagram bio “Name” field. This is the part of your bio that’s searchable, so you can include important keywords about what your business does and your brand. This is one of the best Instagram hacks if you want to end up in the Instagram Explore page. For example, if you’re a beauty YouTuber, you might list your name as “Jane Doe | Beauty Expert” so your niche is clear and searchable.
2. Take Advantage of Instagram’s Shop Feature
Too many brands have been sleeping on Instagram’s shop feature. This new tool from Instagram allows business accounts to integrate shoppable links in their posts. This is a huge score for ecommerce businesses, but it can also be used in other ways. Here are some ways to your Shop links on Instagram:
- Link to a product or service
- Add a link to an optimized landing page
- Include a link to a blog post
You don’t only have to link to a product, and that’s what’s often misunderstood about this feature. You can link to anything you think your users will benefit from as long as you turn on this feature. See how the Instagram stationary account @m.lovewell uses the Shop feature to link out to related products.
3. Archive Posts Instead of Deleting Them
If some of your old Instagram posts no longer match your niche or aesthetic, this is one of the best Instagram hacks for you. With the archive feature, you don’t have to delete these posts from your profile outright. This means you can still browse through them in the future, but they’re no longer a part of your feed.
To hide any old photos on your profile, follow the steps below:
- Go to your profile
- Select the photo you wish to hide
- Click the 3 ellipses (…) to the upper right of the photo to access more options
- Click Archive
- To view your photo later, go to your settings and click Archive
This is a great tool to keep in mind, especially if you’re experimenting with different post styles.
4. Enable Quick Replies
If you’re an entrepreneur or business owner, you know the importance of working smarter not harder. This Instagram hack is for you! By setting up quick replies, you ensure your messages are always answered quickly without the stress of having to create a new message every time someone sends you a DM.
To turn on this feature, follow these steps:
- Go to your profile
- Click Settings
- Under Business Settings, click Quick Replies
- Press the plus to create a new reply message
Quick reply messages will load automatically after someone sends you a message. For any message you’re tired of typing over and over, this is a great option. When you’re ready to use your quick reply in a message, click the chat bubble to the left of Send to select your quick reply.
5. Use Instagram Story Templates
Last but not least, Instagram Stories are a powerful way to reach users. In fact, brand stories have an 86% completion rate, making them much more powerful than traditional feed posts. Still, creating these Stories takes time, especially if you’re keeping them on brand.
By using Instagram Story templates, you can create Stories much faster. While there are a number of editing apps and tools that simplify this process, one of the best free options is Canva. You can easily save multiple templates in a single file, making it easy to edit on-the-go.
Find the Right Instagram Strategy
If you want to make the most of your Instagram profile, utilize these Instagram hacks above. These are the best way to take your Instagram to the next level, no matter your niche or profile type. These hacks not only save you time, but they help you connect to your audience.
Are you using Instagram to the fullest? This is a great tool, but you need to use it wisely. Now you’re ready to kick things up a notch!