It’s no secret that YouTube is bigger than ever. With over 2 billion logged-in monthly users, this is the second-largest search engine on the web behind Google. Whether you’re posting videos to grow an audience or to spread brand awareness, you need to use the best YouTube features to get more views.
The top YouTube creators are raking in the dough, but this doesn’t happen overnight. If you want to be successful on YouTube, you need a right strategy. Luckily, YouTube features make this easier than ever. You don’t need any complex video editing skills, know-how, or software to make this happen. In this guide, we’ll highlight 5 YouTube features that get you more views.
1. Channel Analytics
First, the best YouTube feature is the platform’s analytics tool. If you’re not learning from your audience, it’s hard to know what you’re doing right and where you can succeed. Your analytics are always changing, so this isn’t a one-and-done thing. If a particular video gets high views, you’ll want to look into the specifics to take advantage of this success.
When you review your Analytics tab on YouTube, you see:
- The average view times for your videos
- Channel subscribers
- Drop-off points where your viewers stopped watching a specific video
- Demographic information
Most importantly, it’s easy to see if you’re growing your channel or losing your audience. Keeping a close eye on this long-term is key to success, so take advantage of all the analytics and metrics you can.
2. Channel Dashboard
If you’re new to YouTube, you might find your channel analytics to be a bit confusing. Another alternative is to view your YouTube channel dashboard. This is found in YouTube Studio. Essentially, it’s a simplified dashboard for seeing the overall performance of your channel.
On your dashboard, you can see trends, news, comments, and your general stats. You can explore a simplified version of your YouTube analytics, and you also can explore the newest changes within YouTube.
3. Featured Video or Autoplay
If a new subscriber or potential subscriber visits your channel, you need to make it as easy as possible for them to know what to do next. Using this YouTube feature is a great way to encourage more views while also sharing your brand identity.
You can feature a video or the autoplay tool allows you to feature a specific video or playlist on your channel homepage. You can even set a specific video for new viewers/subscribers so that they get a quick introduction to your brand and who you are. To do this, go to Customize Channel on your profile and choose Feature content for either returning subscribers or new visitors.
4. YouTube Cards
One of the best YouTube features for growing your views is to enable YouTube cards. These were formerly known as Video Animations, and they’re a powerful way to grow your channel. YouTube cards allow you to post links to over videos or approved websites within your video.
How can you use this to your advantage?
- Direct users to another video or playlist
- Take users to your profile
- Link related videos
- Send users to your website
5. Video Descriptions
Last but not least, take full advantage of YouTube video descriptions. These are one of the best ways to rank (with SEO in mind) on YouTube, getting your video in the Explore and Discovery tabs. By adding links and other related keywords in your description, you make it easier for YouTube to share your video to the right audience.
You can write a description, add relevant links, share other videos, and push your followers to your social plages. This is one of the best ways to grow your following on all platforms, and it doesn’t take a lot of time. Consider keywords people in your niche are already searching for. Make sure these are naturally placed throughout your video’s description and tags. See below how the Explore page on YouTube highlight up-and-coming creators.
Maximize Your YouTube Views
By taking advantage of YouTube features, you promote your brand online in a new way. The power of video can’t be understated, so now is the time to get active on YouTube if you haven’t already.
These tools above are built with all creators in mind. No matter if you’re posting your first video or your 100th, make sure you maximize your views and your audience. A bit of strategy foes a long way on YouTube, so make sure these features are in your tool belt.