In the influencer world, it isn’t always about having the most followers. It’s possible to be successful as a microinfluencer vs. traditional influencer. So what is it that really matters? Your audience! That’s where the best influencer niches come in.
While the platform matters when talking about leading niches, it’s also a good idea to know what’s trending. Whether you want to start making money on YouTube or begin a profitable side hustle, you need to know what people are interested in online.
Some of the most popular influencer niches have become oversaturated. It’s no longer possible to stand out, so how do you make money online? These are the best influencer niches for 2020 and beyond so you can make the most of your digital presence.
What’s a Niche?
First, let’s discuss what a niche even is. When we’re talking about creating an online brand or influencer personality, you need to know your niche.
You can think of a niche as your audience. It’s a little corner of the internet that you’ve decided is a good fit for you. While niches can be carved around demographics, it mostly relates to interest.
That means if you’re a pro gardener, you might find a place within the gardening niche. If you’re a beauty guru, you’ll stick to the beauty world.
Having a clear niche makes it easier to market yourself to brands. It also helps you attract viewers who are interested in that same thing. You’d be surprised to discover which niches reign supreme online, and they’re always shifting. Now, let’s determine the best influencer niches for 2020.
1. Health and Fitness
First, health and fitness is one of the most well-known niches, and it’s also here to stay. While health and fitness has always been on top, this is especially true in 2020.
What makes this one of the best influencer niches of this year? It’s all about the nature of fitness in 2020.
With more people staying home and away from gyms, digital health and fitness gurus are all the rage. People are rapidly turning their attention to health influncers for inspiration, fitness tips, and recipies.
Parents have carved a wide niche in the blogging world and on social media. According to Business Instagram, 78% of moms on Instagram take action after seeing Instagram content. With a stat like that, it’s easy to see why parenting is one of the best influencer niches of 2020.
Parents have shared tips, tricks, and know-how since the dawn of time. The internet simply makes this easier. Well-known parenting bloggers and influencers have thousands or even millions of followers, and users love watching their kids grow up.
3. Crafting and DIY
Another up-and-coming niche in 2020 is the crafting and DIY space. With 2020 being the year of staying home, it’s no surprise that people are flocking to the internet for some at-home fun inspiration.
Crafting and DIY influencers can take a wider “lifestyle” approach, covering home improvement topics, smaller crafts, and everything in between. Others are highly-specific, like focusing only on weaving or a specific craft. Either way, this content is high in demand!
With more people starting their own side hustles than ever before, more people are interested in entrepreneur and #hustle content than they have been in recent years. This also hasn’t been a great year for the economy, and many people are looking to creative ways to get their business ideas off the ground.
Entrepreneurs are here to influence others with the best products, services, tools, and inspiration. From videos to Instagram stories, these #husters know how to spark action in others.
Travel influencers are still here to stay. They’ve been on top for years now, and while the recent pandemic threatened their influencer, they’re still proving to make valuable content. When it comes to the best influencer niches, you can’t deny the appeal of world travel.
That being said, there are a lot of new micro-niches appearing within the travel-sphere. For example, more local bloggers are sharing local travel tips, staycations, and more affordable travel options. Move over luxury travel bloggers, there are new players in this arena!
Can You Still Grow in These Top Niches?
This just goes to show that niches aren’t set in stone. This list above highlights some of the best niches of 2020 and beyond, but that doesn’t mean they’re overcrowded. The internet is a big, wide place. There’s enough room for everyone.
Whether you’re interested in travel or crafting, don’t be afraid to put yourself out there. Sometimes it just takes sharing your platform to attract the perfect audience within your niche. What are you waiting for?