Though TikTok only gained in popularity in 2020, it’s quickly become one of the most influential social media apps around. The average TikTok user spends a startling 850 minutes per month on the app, and its users are only growing across the globe. This means now is the best time to learn how to grow your TikTok following.
Unlike other social media platforms like Instagram, it’s not always clear how the TikTok algorithm works. While there is a lot that we know about the Instagram algorithm, TikTok is a bit more mysterious. That being said, there are still proven ways to grow your TikTok following no matter what type of content you create. Keep reading to learn how to grab the attention of TikTok’s millions of users.
1. Know Your Audience
Like all social media platforms, you need to know your niche if you want to be successful on TikTok. The best performing accounts all know who they’re targeting with each post. This means understanding whether you’re marketing to men, women, teens, adults, and so on.
In addition, consider the type of content you’d like to create. Do you like to make fashion videos, cooking recipes, or DIYs? There are so many different niches on TikTok to choose from, and sticking to a single type of content will increase your chances of growing your TikTok followers.
For example, take a look at Tabitha Brown’s cooking videos. She quickly grew to over 4.7 million followers by staying consistent with her vegan cooking videos. Not only are her videos fun to watch, but she clearly knows her niche.
2. Take Advantage of Trends
One of the best ways to grow your TikTok followers is to make the most of trends. These trends move quickly on TikTok, and a lot of people are searching for this content. Because TikTok’s algorithm knows that users are engaging with certain trends, they continue to promote these videos more rapidly.
However, make sure the trends you choose are relevant to your audience. Remember, it’s all about catering to the needs of your specific niche. Most of the popular TikTok accounts leverage trends to stand out with their content. The key here is to act fast! These trends come and go within 1-3 days, so don’t hesitate to jump on the bandwagon.
3. Cross-Promote Your Videos
Did you know your TikTok videos can also be promoted on other platforms? This helps you work smarter not harder. If you create a great TikTok video, easily share it to Facebook or Instagram for some added bang for your buck. Instagram’s new Reels feature is very similar to TikTok, and you can easily upload TikTok videos into this other platform.
Because Reels on Instagram is so new, it’s easy to grow. That means a video that didn’t get a lot of traction on this platform could take off on Instagram. Why not see for yourself? You can also cross-promote to Facebook Stories or YouTube. It’s amazing how many ways you can use video as a content creator. Planet Money by NPR does a great job cross-posting. On their Instagram, you can see longer versions of their videos, giving another way for users to engage with content.
4. Use Hashtags in Your Videos
Next, make sure you use hashtags in your TikTok descriptions. Hashtags are found on all social media platforms, and TikTok is no exception. Not only do they help people find similar content, but they’re likely to be valuable within your niche.
To grow your TikTok followers, you need to leverage the right hashtags. These can be trending hashtags, business-specific, or more general. The best way to find the right hashtags is to use the TikTok explore feature to search topics similar to your brand and niche.
5. Engage with Other Creators
Last but not least, it’s worthwhile to engage with other creators on TikTok. When growing your TikTok account, remember that you don’t exist in a vacuum. Your content is always a reflection of other creators, so engage with those who are a strong part of your niche.
You can use TikTok’s duet and stitch tools to respond directly to other creators, add to conversations, and participate in challenges. Not only can you talk more about your own content, but you also appear like an authentic member of the community. This is a social media tool after all, so why not use it like one?
Build Your Follower Count
As far as platforms go, it’s easier to grow your follower count on TikTok compared to other platforms. Not only is it still relatively new, but there is less competition when it comes to standing out. That being said, you should still be wise about your growth strategy with these tips above.
On TikTok, creativity and perseverance pay off. Don’t be afraid to click report and put yourself out there. Each video is a chance to connect with your audience, engage with others, and share your brand. Your followers will thank you each step of the way!