If you’re a brand manager, small business owner, or content creator, you know the importance of having an active social media feed. Not only is this one of the best ways to stand out in your niche, but it’s also a way to connect with your audience.
However, with so many different types of profiles to stay on top of, how are you expected to always be active on different channels? If you’re a solopreneuer or trying to take your side hustle full-time, you likely don’t have the time or energy to create posts organically every day.
Luckily, it’s never been easier to schedule social media posts in advance. Batching your posts in advance not only lets you get it out of the way, but it also helps you focus on doing what you do best—create.
Why Schedule Posts in Advance?
What’s the value of scheduling posts in advance? Why not create new posts each time you need to publish something on one of your social media channels?
With so many different types of profiles and types of content, it’s simply unreasonable to always have the time to publish organically when the mood strikes. Not only is this an inefficient use of your time, but it makes it difficult to stay creative.
Scheduling posts lets you choose a single time of the week, month, or even year to schedule posts in advance. By having them run on auto-pilot, you have more time to focus on your business, creating, and engaging with your audience.
Planning Your Social Media Feeds
Before you begin scheduling posts for your social pages, you need to do a bit of planning. This is to make sure everything works good together and is actually relevent to your niche.
The best way to start is to look at a calendar. Make a note of any important dates, holidays, or events in your community. Then, make a list of your different social profiles and determine how many times you want to post on each platform.
The platforms you choose and how often you post depends on your audience and when they’re most active. For example, if your audience is primarily on Instagram, it’s best to focus your scheduling on that platform.
The Best Scheduling Tools
Now that it’s time to get started, let’s explore the best scheduling tools to create the perfect feed in advance. The good news is there are a lot of free options and low-cost options to fit any budget or scheduling style.
Some platforms even have their own scheduling tools, though they aren’t alway as user-friendly as other applications and third-party software. Here are the platforms with their own schedulers:
- Facebook: Facebook Creator Studio is perfect for scheduling any posts in advance. This is free to use if you have a business account, however, many have reported this tool to be difficult to use and error-prone.
- Instagram: Instagram is owned by Facebook, so you can also use the Facebook Creator Studio to schedule Instagram posts as long as your account is tied to a Facebook page.
- Twitter: Tweet Deck is Twitter’s scheduling tool. It’s free and surprisingly easy to use.
- Tumblr: Tumblr makes it possible to add posts to a “queue” to be posted later.
While these are great tools if you’re trying to keep your budget low, it’s sometimes better to use a tool that includes all social media apps in one. Having a single platform keeps things organized and simple. These tools below give you the freedom to schedule multiple accounts in one place:
All of these tools above make it possible to schedule posts in advance, manage your inbox, and cross-post across social channels.
Tips for Scheduling Social Posts
When you’re scheduling posts for social media, it’s important to pay attention to a few key things. Like all parts of running a business or being an online creator, there’s a bit of a learning curve.
Follow these tips to avoid any unnecessary challenges:
- Stay alert: The most important tip is to always be aware of current events and things that could impact your posting schedule. Emergencies and disruptions could leave your posts feeling out-of-place if you’re not careful.
- Set clear goals: It’s easy to schedule on social without worrying about long-term plans, but keep in mind your goals and the value you’re trying to give your users.
- Content categories: If creating content in advance has you feeling overwhelmed, try dividing your posts into different categories that are easier to manage. You can post one of each category weekly or biweekly.
Planning Your Social Content in Advance
Planning is one of the best things you can use to your advantage when it comes to social media. Being a content creator takes time, and this isn’t always something that’s possible if you’re a busy business owner.
Luckily, scheduling posts in advance has never been easier. These tools and strategies above mean you have more time to focus on the parts of your business that matter the most.