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How to Target a Broader Audience with TikTok

How to Target a Broader Audience with TikTok

Your audience has never been more active on social media. However, the landscape of popular apps is rapidly changing. Today, one of the most popular apps is TikTok. This makes it easier than ever to reach a broader audience with TikTok than other platforms.

With 837 million monthly active users on TikTok in 2020, this number is rapidly rising. Attracting a wide variety of users and audiences, any influencer of any size benefits from jumping on TikTok sooner rather than later. If you’re ready to get started, here’s how to target a broader audience with TikTok.


Why Use TikTok?

Whether you’re a business owner, blogger, or influencer, there are a lot of reasons you can reach a broader audience with TikTok compared to other platforms. While many think this app is only for young users, nearly 38% of TikTok users are above 30. TikTok is quickly becoming a platform everyone likes to use, and this can be used to your advantage.

Why should you use TikTok over other platforms?

  • Growth: It’s much easier to grow on TikTok. Unlike other social media tools, your follower count doesn’t matter as much. You can get started with virtually no followers and still appear in front of new audiences.
  • Editing: You don’t need to have any special editing software or skills to begin creating TikTok videos. Like Instagram’s Reels, TikTok does much of the editing for you automatically so you can create great videos in seconds.
  • Monetization: TikTok also introduced a creator fund to help you earn money from viral videos. While you need to reach a specific milestone, this makes it even easier to grow your audience with TikTok.
  • Engagement: Finally, TikTok makes it easy for users to engage on TikTok. From likes to comments, content is more likely to build a strong relationship through TikTok vs. other apps.


How to Grow Your Audience on TikTok

Now that you understand why TikTok is such a valuable tool, how do you get started with building your audience on TikTok? If you want to be seen by a larger group of users, you need to think strategically. Try these ideas below to get your videos in front of new users when it matters most.


Post frequently on the platform. 

First, TikTok rewards users who are consistent on the platform. If you continue to publish new content regularly (or even daily), TikTok takes notice. There are no guarantees when it comes to growing your audience on TikTok. It’s often quantity over quality, so more is definitely more. Creating a posting schedule is a great first step.


Partner with other creators. 

Another idea to grow your audience on TikTok is to partner with other creators. This doesn’t have to mean working with influencers, though this can be a great option. If you find an account that seems like a good fit for your audience, consider ways you can work together. You might send them a free product, re-share each other’s videos, or create a video together.


Stick to a specific niche. 

Finally, your niche is important on TikTok. You can broaden your audience on TikTok if you have a clear niche to grow in. Whether you post product reviews, gardening tips, or parenting stories, TikTok learns the best users to share your content with. If you’re always posting about different things, the algorithm has to work harder to connect you to your target customer. Make it as easy as possible to niche down.


Make Your TikToks Work for You

No matter your goals, TikTok is a powerful way to broaden your audience. It gets your video content in front of new eyes on a daily basis, pushing your work beyond your own sphere of influence. If you’re trying to surpass your competition, it’s time to get serious about TikTok as a marketing tool.

Perfect for businesses and influencers of all sizes, how are you using TikTok this year and beyond? Your audience is already on TikTok. That means you should be too.

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