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How to Create an Influencer Media Kit

If you’re taking your social media career seriously, a media kit helps you improve your standing with brands. If you’re an influencer, a media kit is the best way to share information about your audience, reach, and special offerings.

How do you create a media kit yourself? The good news is you don’t need any special data skills or graphic design know-how to make an influencer media kit of your own. In this guide, we’ll share what to include with your influencer media kit and how to get started.

What Is an Influencer Media Kit?

If you’re new to the world of influencing, a media kit is a must-have. No matter whether you’re a microinfluencer or you’ve been creating content for years, an influencer media kit is like a portfolio for your brand.

More and more brands are looking to partner with influencers of all sizes. An influencer media kit shows off your stats, shares insights into your audience, and it shows that you really know what you’re doing.

Before working with an influencer, brands commonly request these types of media kits. They’re a popular way to quickly learn more about the specific creator, not unlike a portfolio or CV.

media kit examples

What to Include in Your Media Kit

If you’re making an influencer media kit for the first time, what should you include? Even if you have a smaller following under 10k, you can still benefit from making a media kit.

Here’s what to include in your influencer media kit:

  • Bio: Who are you, what are your goals, and what makes you unique?
  • Stats: Of course, you’ll also want to include up-to-date stats. These can be found if you have the right profile type, and you should include your followers across platforms, reach, impressions, engagement rate, and so on.
  • Demographics: What audience do you reach with your platform? What gender are they, where do they live, what’s their age, and are they educated?
  • Past collaborations: If you’ve successfully collaborated with other brands in the past, show this off! Brands love to see your past work.
  • Testimonials/results: Lastly, share any testimonials from past brands as well as any proven results.

What you include in your influencer media kit depends on your specific goals, experience, and so on. Even if you’re a smaller influencer, you can still show off your unique audience and past work.

Where to Make an Influencer Kit

There are a lot of great tools that help you put together an influencer kit for your brand. You don’t need any expensive programs or to hire a graphic designer. Using Canva, PicMonkey, or even Google Docs will be just as useful.

Canva, in particular, has a number of influencer media kit templates to choose from. These are easy to customize in record time to share key information about your brand.

When making your media kit, try to keep it short and sweet. While it’s tempting to share as much as you can about your platform, realize that most brands don’t have a lot of time to review information. Keeping it to a single page or graphic is a good idea.

Finally, keep in mind your brand colors, fonts, and photos when putting together your influencer media kit. You should be consistent with your branding across platforms to make your content easy to recognize.

Share Your Media Kit

Once your media kit is ready to go, it’s time to share with potential brands. If you’re planning to work with brands anytime soon, creating a media kit now is a great idea. This ensures you’re ready to send your updated kit at a moment’s notice.

With influencer marketing only becoming more popular, now is the time to invest in your strategy. Whether you’re hoping to partner with influencers or brands, a media kit is the best way to show your worth.

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