If you’re starting on a platform like YouTube or Instagram, how do you become an influencer if you don’t have more than 10K followers? Is it even possible to be an actual influencer with less than 10k followers?
The answer is simple: YES.
It’s easy to start your influencer journey no matter how many followers you have. While it might have mattered in the past that you had an impressive number after your username, the digital age is changing rapidly. Today, microinfluencers are more important than ever, and there are so many ways to make money as an influencer.
In this guide, we’ll explain why you can be an influencer no matter your follow count and how to get started with less than 10K followers.
How Do You Become an Influencer?
To begin, we need to answer a more general question of how you even become an influencer. An influencer is anyone with influence over their audience. They’re trusted, and this is why so many brands partner with them.
Influencers make money through any of these avenues:
- Brand partnerships
- Affiliate sales
- Their own products
As long as you have an audience, you can become an influencer. This means you need a clear niche and a target audience. Influencers on Instagram, for example, make around $100 per brand post. This means there’s a lot of room to leverage yourself and even make money on these platforms.
So how do you get started? First, you need to know your niche. This is what you’re audience is looking for. It could be technology, entrepreneur tips, productivity tips, beauty, etc.
From there, determine your audience. This will depend on your niche. For example, if you’re going to post about parenting, your audience will likely be women between 30 – 40 years old. This is the kind of thinking that sets you up to be a profitable, successful influencer.
How to Make Money With Less than 10K Followers
Now for the big question. How do you make money with less than 10K followers on your chosen platform?
First, make sure you have a business account. On Instagram, you can adjust these settings under your account info. On YouTube, you’ll need to sign up for the partner program. Once you’ve done this, you’ll have access to a lot of key stats and analytics which will help you push your influencer business further.
Once you’ve done this first step, it’s time to optimize your strategy to take things to the next level.
Edit Your Profile with Keywords
People are always searching social media and Google for new accounts and content. It’s your job as an influencer to make sure your content appears in these searches.
How do you do that? It’s through a strategy known as SEO (search engine optimization). You’ll want to use keywords that your audience is searching for in your bio, posts, and profile description.
For example, if you’re a cooking channel on YouTube, you’ll want to use hashtags like #Cooking, #CookingTips, #CookingHelp and so on to make sure your audience finds you.
Create a Posting Schedule
Influencers are consistent. If you’re not in the habit of posting regularly, your audience won’t know what to expect of you. This is part of having the startup mindset.
Note that this doesn’t mean you have to post super frequently. You need to choose a schedule that’s realistic. This could be every other week, weekly, or even monthly. Make sure you can stick to whatever you choose!
Not sure how often to post? Check out other leaders in your niche to see what their schedule looks like.
Make a Media Kit
Finally, make sure you have a media kit. This is a great way to position yourself as a knowledgable, up-and-coming influencer no matter your platform.
What is a media kit? This is like a resume for your influencer profile. Even if you have less than 10K followers, you should still have a media kit.
Your media kit should include things like your follower count, statistics, target audience, and why you’re different than other accounts. As you begin working on other brands, you’ll want to list other collaborations as well.
Start Making Money as a Small Influencer
No matter if you have less than 10K followers, you can begin building a profitable career as an influencer on your platform of choice. There are so many ways to grow your account organically, and it truly is all about your audience not your follower count.
It’s always better to have 10k engaged followers than 100k followers who don’t pay attention to your content. No matter where you’re starting from, there’s room for you in this growing digital space.