As an influencer, your role is to create new content on a regular basis. This is key to keeping. your audience engaged, but it can also be exhausting. Burnout as an influencer is a very real thing, and it’s not always easy to take a break. Luckily, you don’t have to constantly burn yourself creating new content. In fact, one of the biggest influencer tips is to reshare content on social media.
What does it mean to reshare content on social media? With a reported 80% of bloggers never sharing posts more than once, this is an underutilized way to build your audience. When you reshare content, you repurpose or repose content in a unique way. Instead of creating something entirely new, you build off what you already have. In this guide, we’ll share why you should reshare content on social media as well as influnecer tips for getting started.
The Benefits of Resharing Content
First, why bother resharing content in the first place? If platforms prefer new content, shouldn’t you always be focused on creating images, videos, and so on that are fresh and exciting? In short, you need to be repetitive with your audience. Your goal is to always reach your audience at the perfect time. Your messages on social media have an unbelievably short shelf life. Though you might have the best content out there, odds are it will go unnoticed the first time around.
If you want to give your content the best chance of survival, you have to reshare it. You can think of this as a peppered social media approach. When you reshare, you give your audience a chance to engage with your top content again. It’s all about stretching the value of existing content. This is the art of the reshare, and it has many benefits:
- Social reach: First, this boosts your social reach. There’s a bigger chance someone in your audience will share, engage, and connect.
- Time is money: Better yet, you also have more time to spend on things that are important in your business since you spend less time making new content. As the saying goes, time is money.
- SEO: There’s a lot of SEO benefit to resharing content. Social signals play into search results, so keep this in mind.
- Brand message: When branding yourself, your message matters. By resharing content, you make your brand image clear.
What Content Should You Reshare?
With that in mind, what content should you reshare on social media? You likely don’t want to share everything. Not all content is created equal. Ask yourself these questions to narrow your focus:
- Is this a popular topic or concern?
- Does this offer evergreen or relevant value?
- Can you easily update this content?
- Is it easy to reformat?
If you answered yes to all of the above, this is likely a great piece of content to reshare. While it might be a bit more time-consuming to reformat or update your existing content, this is how you give it a new life.
How to Make Resharing Work for Your Brand
Lastly, here’s how to make resharing work for your brand. It’s all about your specific audience. There is no one-size-fits-all. Creating a social media schedule is a great first step. This helps you keep track of when you post so your audience isn’t overwhelmed with new information. From there, make sure your message is unique and repurposed. You might update a post with new information, share a different idea, or post to a different platform.
Resharing is a powerful tool any influencer can use to make the most of existing content. If a post didn’t get the right traction the first time around, don’t fret. There are so many ways to push forward in the future. Have you considered resharing existing content?