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Instagram Reels vs. TikTok: Everything You Need to Know

Instagram Reels

With the rise of some of YouTube’s biggest influencers, it’s no wonder more and more social platforms are turning to video to make an impact online. While TikTok previously had this market cornered, there’s a new video tool in town: Instagram Reels.

What is Instagram Reels? This is a new feature by Facebook’s Instagram that allows users to create a 15-second clip set to music.

If you think this sounds eerily similar to TikTok, you’re not the only one. This tool is almost exactly the same as TikTok in what it offers creators and marketers alike. However, there are still many key differences to keep in mind when trying to figure out your strategy. In this guide, we’ll compare Instagram Reels vs. TikTok to determine everything you need to know.

What Is Instagram Reels?

Instagram Reels is Instagram’s latest feature. Like Stories, they’re always looking for new ways to help users generate more content. A few years ago, they released Instagram TV to compete with YouTube. Now, they’ve released Instagram Reels to compete with TikTok.

With Reels, users can create videos up to 15 seconds long. They can set these videos to music, and they’re sharable on their Stories, Explore Feed, and the Reels tab.

Like TikTok’s For You page, you can easily scroll through Reels from other users to discover new content and creators. This is a great opportunity for microinfluencers and those with under 10k followers to make an impact online.

Instagram Reels examples
Examples of popular Reels on the platform

Is There an Algorithm?

Like TikTok, Instagram’s news feed, and all other types of social media platforms, Instagram Reels does have its own algorithm.

However, like TikTok’s For You page, we can guess that the Reels algorithm is influenced by the way you use Instagram. It uses information about the content you follow and engage with to determine what you’re shown.

Over time, it will become more clear how the algorithm works on Instagram Reels. In the meantime, this is a great opportunity to increase your reach on Instagram since there is a very limited amount of Reels content on the app right now.

How to Use Reels to Grow Your Brand

You can use Instagram Reels to grow your brand similar to how you might use TikTik to grow your audience. You’ll want to look for ways to leverage your niche, your content, and current trends.

  • Audience specific: The first way to grow with Reels is to create content your audience wants to see. Like Stories, this is a chance to show a new glimpse into your life, brand, and so on.
  • Educate and inform: Because you have 15 seconds to work with, use this time to educate your audience. You might share a recipe, your products, or something informational.
  • Trends: Like with TikTok, using trends can help you get more eyes on your videos quickly. Browse the latest hashtags, top songs, and more to see what trends fit your audience.
  • Editing: While TikTok does much of the editing for you, you’ll need to take this into your own hands with Instagram Reels. That means putting more time and effort into editing your videos into something special.
Instagram Reel how to use
How to create a Reel on Instagram

Is TikTok or Reels Best for You?

Ultimately, Instagram Reels still lags behind TikTok in terms of awareness and trends. It’s also less user friendly, and this is holding it back while Instagram’s team continues to add updates and changes.

That being said, because Reels is so new, it’s also a great place to experiment. Why not try out new content and explore new ways of reaching your audience? There’s no telling where this feature might go, so don’t be afraid to give it your all.

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