There’s no denying that podcasting has come a long way in the past few years. With over 750,000 active podcasts in 2019 alone, it’s clear to see how launching a successful podcast is becoming a normal outlet for creators, marketers, and business owners.
If you’ve decided to start a podcast for your business or as a content creator, you might wonder how to stand out with so many similar podcasts already published. How do you launch a successful podcast from scratch?
In this guide, we’ll walk you through the steps needed to start a successful podcast. From making sure you have the right tech tools to learning from the best podcasts for entrepreneurs, here are 6 tips for launching a successful podcast in 2020 and beyond.
1. Choose a Relevant Topic
One of the most important parts of starting a successful podcast is your topic choice. It’s easy to see that most niches already have a lot of content already in the audio space, but don’t let this turn you away from talking about something relevant to you.
No matter whether you’re a business owner or content creator, consider how you can create a podcast that’s designed for your specific niche. Answer these questions for some perspective:
- What do you know a lot about?
- What questions do your audience members often have?
- Do you have special insight or connections to a specific niche?
- What do you like talking about?
The last question might just be the most important. Creating a podcast takes a lot of work on an ongoing basis. You don’t want to experience burnout by talking too much about something that you’re not super interested in. This is unsustainable, so find something you love that also aligns with your audience’s needs.
2. Start with the Right Equipment
While you don’t need much to start a successful podcast, it’s a good idea to get the basics before you begin. It’s true you can start a podcast with nothing but a phone microphone and social media, but that’s not going to give your creation a polished, professional apperance.
At the very least, invest in:
- Microphone: A simple USB mic will run you from $25 – $100+ and will make all the difference in your audio quality.
- Hosting: You’ll also need some form of hosting to upload your podcasts to the most common listening platforms. This will run you around $7 – $15 per month.
- Editing software: Last but not least, you’ll need some way to edit your podcast to add music, remove mistakes, and clean up your audio. You can use free software, but there are also paid options.
Ensuring your have the proper equipment in advance will give your podcast a big boost in professionalism.
3. Create Clear Branding
Your podcast branding also helps you attract the right audience. Just like when creating a business website or social page, you’ll want to choose clear branding elements.
For a successful podcast, you’ll want to create a branded name, professional podcast visuals, and great content. The more attention-grabbing, the better. This is the first introduction many people will have with your brand, content, and podcast, so make sure it’s right for you.
4. Consider Adding Video
Another idea that’s popular nowadays is to consider adding audio. In the past, audio was the only way to create your podcast. Today, things are different and many creators use video as part of their podcast.
Video adds a new element, making your podcast a good fit for visual platforms like Instagram, Facebook, and YouTube. No matter what you choose, keep it consistent so listeners know what to expect.
5. Make a List of Show Topics
Before you even begin your successful podcast, create a list of show topics. Having a list of ideas that you always add to is the best way to make sure you never run into a creative rut.
Not sure where to begin? Ask your audience. They might have questions and suggestions that lead to full-blown episodes. If your niche is related to current events and happenings, look to trending things to find topic ideas.
When it’s time to record, create a basic outline or script you want to follow. This keeps your show on track and ensures you cover everything efficiently.
6. Build a Community
Last but not least, one of the most unique parts of podcasting is how it lends itself to community building. If you create engaging, inviting content, people will come. These individuals will likely have their own ideas and comments, so make sure there’s a place for them to get involved with this community.
Encourage listeners to share your podcast with others. Create social media content and build a website so users have another way to get in touch with you. Lastly, consider making a community on social media where your audience can share their own thoughts and ideas.
Launch Your Successful Podcast
Are you ready to launch a successful podcast? It’s time to go all-in to make your podcast the best thing possible this year and beyond. Now is the best time to hit the ground running with your podcast, and your audience is out there waiting for new episodes.
To make sure you start your podcast strong, follow these tips above. You don’t need complicated tech skills or audio equipment to make something that resonates with your audience.