Blogging is a powerful way to promote your brand and grow your business, but it’s also a great monetization tool in its own right. In fact, businesses that blog experience 2x as much email traffic compared to those who don’t. This means learning how to leverage your blog is key to building your business and growing revenue as an entrepreneur.
However, there’s a common misconception in the blogging world that you need to bring in a lot of traffic if you want to monetize your blog. In reality, you can monetize at any level. Whether you’re just getting started or you’re starting to transition your social media presence to your own blog, monetization is a great idea.
With that in mind, how do you legitimately monetize your blog in this day and age? In this in-depth guide, we’ll share how to monetize your blog for the digital age.
1. Sell Your Own Products
The easiest way to monetize your blog is to use it as a tool for promoting your products or services. No matter your industry, you likely have some skills or useful know-how that you can create into a product.
This doesn’t have to be a physical product either. You can always create and sell digital products like:
- Online courses
- Downloadable resources
- Research documents
These are always in demand, and people will pay good money for the right, valuable products or services. When you blog, you build trust, craft a unique voice, and show your expertise. This translates to real-world revenue.
2. Partner with Affiliates
Another great way to monetize your blog is to partner with the right brands as an affiliate. Affiliate marketing is far from new, and it’s a powerful way to share your favorite brands and earn commission in the process.
Affiliate marketing is when you promote a brand or product on your blog. If a user makes a purchase through your link, you get a percentage of the sale. You don’t have to be a big-name brand to get started with affiliate marketing. There are a number of platforms that help you find the right affiliate brands for your niche:
- Amazon Associates: Amazon is one of the most trusted online retailers, so it’s a natural fit for most bloggers.
- Rakuten: Formerly known as Ebates, you can earn up to $25+ bonuses for referring your audience to Rakuten.
- ShareASale: ShareASale has over 20+ years of experience working with bloggers of all sizes, and this is the easiest way to access a wide variety of affiliates in one place.
3. Sell Your Freelancing Services
If you have any special skills, you can easily monetize your blog by selling your services as a freelancer or contractor. Even if you don’t have a lot of skills at first, you’ll likely learn a lot when you start working on your own blog.
All of these skills you use to create, market, and share your blog are highly in-demand. Things like blog writing, copywriting, social media marketing, HTML/CSS, design, and so on are all easy to sell to other businesses.
By creating great blog content that attracts an audience, you can promote your own services as a skilled freelancer. When combined with freelancing platforms like Fiverr or Upwork, this is a great tool.
4. Promote Brands Through Sponsorships
Lastly, one of the best ways to monetize your blog is through sponsorships. Just like how you can land sponsorships even with a small following on social media, you don’t need huge traffic to start partnering with brands.
While brands will pay more for a larger, niche audience, you can leverage the traffic you do have to make a bit of money. This makes the perfect side hustle, especially if you have a really unique audience.
Brands like to use blogs as a way to promote new offerings and products. People trust bloggers more than they trust traditional advertisements, so this is a natural fit. It can be as simple as creating a blog post that includes a favorite brand. These brand partnerships form the foundation of influencer marketing, and this is a trend that’s here to stay.
Make Money with Your Blog
If you’re ready to make money with your own blog, there’s nothing getting in your way. While it’s true that a lot of work goes into blogs behind-the-scenes, it’s inexpensive and easy to get started.
No matter your niche or experience level, you can monetize your blog to start earning money today. While you shouldn’t expect a full-time income right away, the right strategy truly pays off.