While it would have been impossible to predict the events of 2020, we did know that social media would be on the rise. With new platforms like TikTok taking center stage and other competitors like Instagram Reels, there are a lot of social media trend predictions for 2021.
What’s on the horizon next year? Better yet, as a content creator, how can you prepare so you’re on the cutting edge of these social media trend predictions?
Here’s what we see in store for social media in 2021 next year (and beyond).
1. Longform Videos
While it might seem contradictory that videos are getting lower in quality, this is really about showing more off-the-cusp videos. Longform videos have been growing in popularity recently, and this is one of the biggest social media predictions for 2021.
Thanks to TikTok, Reels, and YouTube, people are demanding video content more than ever. Sharing real-time is more popular than ever, and users no longer want overly edited and curated content. They want to see real-life moments, and that means long-form videos have never been more in-demand.
2. More Digital Transformation
Because of the global pandemic, digital transformation is no longer optional. Going online with your small business has never been more important.
As more businesses were forced to close in-person operations in 2020, those who successfully went online are the ones who stand out.
Businesses of all shapes and sizes are investing in digital tools, ecommerce platforms, and omnichannel marketing. Smaller businesses are also more likely to partner with influencers, and this is likely to only get more popular in 2021.
3. Social Conversation
Another huge social media prediction for 2021 is the rise in social conversations. In the past, it was considered taboo for brands and influencers to speak up about social conversations around racism, inequality, and politics. All of these walls broke down in 2020, and those walls aren’t coming back any time soon.
The brand and creators that were able to engage with and add to these social conversations were rewarded for their efforts. Gone are the days of staying silent.
4. In-App Shopping
While shopping typically happened in webbrowsers, another social media prediction is that more shoppers will stay in-app. Apps like Instagram and Facebook have in-app buying features to keep users within their apps while they interact with brands and advertisements.
With a reported 70% of shoppers using Instagram for product discovery, more and more users are going to stay in the app itself to complete their purchases. For brands and those looking to turn their side hustles into a full-time income, this could mean more opportunity for social selling.
5. Branded AR Filters
Last but not least, augmented reality (AR) isn’t now, but it is changing. More brands are discovering that they can use these filters to share something about their brand or tell a story. At the very least, it’s a new way to connect with users.
This isn’t just limited to big-name brands. Smaller creators can create their own AR filters to share on Instagram, Snapchat, and TikTok. These are helping these accounts grow faster than ever no matter their niche.
Is Your Brand Ready for 2021?
How have you prepared for the changes coming in 2021? If you’re on social media, these social media predictions help you leverage the changes in demographics and demands to create compelling, engaging content.
There’s no denying that social media affects the way businesses and creators connect with customers. Taking time to jump on these trends above is the best way to make sure you’re ready for anything 2021 throws your way. Which of these social media predictions are you most excited for?