TikTok has taken off as a social media platform in the past few months. While it started as an app mainly for young teens, it’s quickly grown into something used by people of all ages.
Just how many people are currently on TikTok? As of July 2020, TikTok has 800 million users worldwide. Because TikTok is still relatively new, it’s incredibly easy for brands of all shapes and sizes to grow on this platform quickly.
If you’re hoping to jump on the TikTok bandwagon, now is the time. We’ll be looking at 5 brands using TikTok to determine what we can learn from their strategy.
The tex-mex casual restaurant chain Chipotle was one of the first brands using TikTok to grow their audience. They’ve not only ran paid advertising campaigns on the platform and worked with influencers, but they’ve also created some great original content.
When creating original content, Chipotle showed behind-the-scenes glimpses into their favorite recipes, and they also are great at responding to and sharing user content. These things combined together have resulted in the account getting over 12 million likes!
2. Elf Cosmetics
From there, they started the #EyesLipsFace trend which shows off users’ makeup routines. Since starting, the trend has over 3.8 billion videos using the hashtag!
Better yet, Elf Cosmetics was using the entrepreneur mindset. They worked smarter, not harder. Though they experienced huge growth and reach, there was a minimal upfront investment to hit the ground running on TikTok.
3. The Washington Post
While you might not expect a huge media outlet and national newspaper to post funny, engaging videos for TikTok’s younger audience, that’s exactly what they did.
They don’t just cover current events. They also take advantage of the latest trends to leverage user content, share fun stories, and connect with current users. Though usually silly and lighthearted, their videos share smart insights into the latest news stories, creating a strong brand message.
The fitness outfitter Gymshark is one of the newer brands using TikTok, but they’ve seen great growth so far. With fitness becoming one of the most popular niches online today, they’ve successfully tapped into this engaged audience.
Though they share their latest designs and collections, they focus more on providing value to viewers. By sharing fitness tips, workout videos, and gym memes, they prove they really know what their users like.
5. The San Diego Zoo
TikTok isn’t just great for retailers. It’s also perfect for service-based businesses and places. The San Diego Zoo is a prime example of this. Though this brand started using TikTok recently, they already have 1.6 million followers.
By sharing behind-the-scenes zookeeper videos and unique perspectives of the cutest animals, they share a lot of excitement about their zoo without the high cost of advertising. This proves that the key to the internet is to share cute animal videos!
How to Create Your Own TikTok Strategy
If you’re a brand using TikTok or you hope to be soon, you can learn a lot from the brands above. Though each brand has its own niche and audience, they share a few key things in common:
- Value: Most importantly, they all provide some kind of value whether it’s humor, education, or tips.
- User-generated content: All of these brands also leverage user-generated content. That means they use hashtags and campaigns to get users posting their own videos about the brand.
- Trends: TikTok is a trend-based platform. Things come and go quickly, so brands have to be aware of the latest happenings to stay noticed.
- Influencers: One way to grow quickly on TikTok is to use influencer marketing. These influencers already have audiences, so they can leverage these users to spread awareness.
Last but not least, it’s important to remember that these brands don’t create advertisements. They create videos that seamlessly mesh with TikTok’s original content. This is why TikTok is such a powerful platform with brands in 2020 and beyond.
Grow Your Brand by Using TikTok
TikTok has come a long way since its early days. It’s now one of the fastest-growing platforms on the planet. For the brands using TikTok, there is no limit to how far they can go.
If you’re not experiencing much growth on social media or online, it might be time to try TikTok for yourself. This up-and-coming app is about more than memes and trends. It’s a launching point of brands of all sizes.