While Instagram stories have been the go-to on Instagram for the past several years, this isn’t’ the only platform taking advantage of the stories feature. Facebook Stories have been increasing in popularity, and a reported 500 million users use this tool daily.
Still, many brands and creators alike are hesitant to use Facebook Stories. It’s not as user-friendly as Instagram’s platform, but it’s just as powerful. In fact, it’s the best way to amplify your message to your followers quickly and easily. While traditional posts and page updates are increasingly getting lost in the feed, Stories offers a chance to stand out.
In this guide, we’ll share how to use Stories in 2021 and beyond. This might just be one of the biggest up-and-coming marketing tools, whether you’re hoping to take your side hustle full-time or land more sales.
Why Facebook Stories Are so Powerful
What makes Stories so different from Instagram Stories or similar platforms? It all comes down to organic reach and utilization.
First, organic reach on Facebook is lower than ever. Facebook doesn’t prioritize showing marketing content on users’ News Feeds. That means when you create and share content on your brand’s Facebook page, not that many of your followers or organic users are actually seeing these posts.
Second, fewer brands and individuals are utilizing the full scope of Stories. This means it’s easier to stand out than on crowded platforms like Instagram where just about every user takes advantage of the Stories tool.
In other words, your Facebook Stories posts are much more likely to be seen by your audience. Now is the time to use the full Facebook real estate to make an impact.
Step-By-Step Guide to Stories on Facebook
So how do you actually get started? First, you need to be the admin or an editor of a Facebook Page. You can do this by following Facebook’s page creation tool.
Once your page is set up and ready to go, you have a few different options for creating Stories. Unlike Instagram Stories where you need to use the mobile app, you can make Facebook Stories from:
- The mobile app
- Your computer
- Facebook lite
- Facebook messenger
While you don’t need any fancy tools to make Stories, you might want to use a photo editing app or graphic tool to take things up a notch.
Otherwise, navigate to your page on Facebook when logged in as an admin or editor. On your profile photo, click the small plus icon to open the Stories menu. Click “Create Story” to get started.
Like with Instagram Stories, you have a few different options:
- Mood (gif)
Alternatively, you can upload a photo from your camera roll or use your device’s camera. There are different font, sticker, color, and effect options you can use to customize your Facebook Stories. When you’re ready to upload, click “Done” followed by “Share to Story.” Your Facebook Story will be live in Newsfeeds for 24 hours.
Tips for Utilizing Facebook Stories
How do you turn average Stories into eye-catching, actionable stores for your business or brand? There are a lot of different tools and strategies to take advantage of.
Add a CTA
The first way to turn your Stories up a level is to add a call-to-action. You can add a CTA button like “Shop Now,” “Buy Now,” or “Learn More” to direct your users to a specific page already linked to your account.
To do this, when creating your Story, click the link button in the upper right corner. Enter your custom URL and choose a button. This also works with the swipe up “See More” feature.
Create interactive content
Facebook Stories is a powerful tool for learning about your audience. No matter if you have under 10k followers or millions, it’s important to know what your audience wants and needs. Using the quiz or poll feature gives you insight into your users’ minds in the click of a button.
Lastly, be sure to post often to your Stories. Because they only live in Newsfeeds for 24 hours, it’s important to always have fresh content circulating.
You can use Stories to share new sales, discounts, products, blog posts, content, insider tips, behind-the-scenes info, or just to hold conversations.
Have You Tried Stories?
This is the year for taking advantage of all the different tools available. Whether you’re hoping to engage with users on Instagram Reels or the Newsfeed, it’s important to diversify your strategy if you want to stand out.
Now is the perfect time to try Facebook Stories for yourself. It’s a powerful tool for brands of all sizes and follower counts, and it’s sure to propel your message to the right audiences.